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The Iconic Treadle Pump

A post reprinted from IDE CEO, Al Doerksen’s blog with the math on our suction-only treadle pump (and perhaps a new policy for IDE staff?)…

If IDE employees were forced, by policy, to wear a tattoo of IDE’s most successful technology, it would be a treadle pump. No, we didn’t invent it. It was introduced to us by Gunnar Barnes working for LWS in northern Bangladesh; more than a few people have claimed subsequently to be the inventors but at best, they have been people who have re-developed or refined or re-adapted the pump to a local circumstance.

There are in fact lots of versions. The materials used for the pump and supports are some combination of metal and wood, often bamboo, sometimes plastic, and piston cups which might be leather, plastic or rubber. We have even seen cement versions designed for installations where the soil is saline and corrosive. But they all do the same thing; they lift irrigation water from depths up to 7 meters.

We estimate that around 2 million households in South Asia and Sub-Saharan Africa have purchased and used this handy little suction pump in the past 25 to 30 years. IDE didn’t sell them all. That wasn’t the point. Our goal was to get them sold and working for farmers. So we set up supply chains and encouraged the rise of competition and blessed the birth of new marketing organizations.

The magic of irrigation is that it boosts agriculturally productivity through better nourished crops, and through additional crops in dry seasons of the year. The magic of this productivity means additional food for household consumption or for market distribution or both. In India these days, many users are seeing their net income increase by over $600 annually! The consequence of this is options:  the option to eat better and/or improve housing and/or educate children and/or acquire better health care and/or purchase additional farm assets.

Let’s be a little conservative. Let’s assume that the annual income boost is only $300 per year, and that the pumps are used for a minimum of 3 years. Do the math yourself to get the astonishing number of $1.8 billion in household income created over the years. Not bad for a little machine which costs less than one hundred dollars. We have been promoting the generation of “water streams;” in fact the real results have been “income streams.”

Still, our customers remind us that treadle pumping is hard work. Not as hard as manually lifting & carrying water, but still hard work. Both men and women use these pumps, and so do their children and their parents. They will do the work because of the benefit which results, but still they ask about whether their might be other options? Solar photovoltaic?  Diesel? Electrical?  Solar thermal? We are looking for the answer to that because poverty and food insecurity need to be efficiently and effectively banished! We will find these new technologies.

— Al Doerksen

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Posted in: Affordable Technology, Commentary  

 

Poverty and Climate Change

IDE’s founder, Paul Polak has just launched a new blog where he will be writing regularly on poverty and development issues from his visionary point of view. His first post discusses poverty from the angle of climate change and biodiversity, and I thought the excerpt below captured a lot when read from the perspective of IDE’s work in food security and small farm food production.

In 2006, the World Food Program distributed 4 million metric tons of food to 87.8 million poor people in 78 countries. Consider the carbon footprint of growing 4 million tons of food, transporting it to 78 countries, and transporting, housing and feeding the army of experts who supervise its distribution. Now add the carbon footprint required to regularly distribute food and water to regions in chronic deficit, like China’s Yellow River Basin and India’s Deccan Plateau. In Mumbai alone, 79 water tankers made 222 trips daily this year to deliver water to poor people during the dry season. Add to this the carbon footprint of the $100 billion we spend each year in futile massive development projects, and a picture begins to emerge on the impact of poverty on carbon emissions and climate change.

But the impact of poverty on the environment goes far beyond climate change.

Continue reading here for further interesting, and perhaps contentious, connections Paul makes between poverty and “green.”

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Posted in: Commentary, Environment, Food Security, Local Food, Twitter  

 

IDE Has No Beneficiaries

A Post from IDE CEO, Al Doerksen…

In one of my former lives, I worked for Canada’s largest food aid organization. I have been witness to—and participant in—free food aid distribution to very hungry deserving people many times. What always struck me was that the “beneficiaries “standing in those food lines where not only hungry, they had also been robbed of their dignity. It is a shame-filled experience to have to stand in a food aid line. IDE has no beneficiaries. We give nothing away. We only have customers—poor, yes, but we still treat them as customers. When you treat people as customers, you allow them to determine whether your products and services have any value to them or not. To be successful in our work, we are forced to listen carefully to our farmer customers. Only if we understand their values, their desires, their aspiration and their household economies will we be successful in creating and offering products and services which they will acquire. It’s about respect.
Treadle Pump Copperbelt Zambia

Priming a treadle pump in Copperbelt, Zambia

Not long ago I was in Zambia with a tour group with representatives from IWMI, FAO, SEI, IFPRI and Gates Foundation. The farmer was enthusiastically explaining all he and his family had achieved with IDE drip systems—more food grown, better household nutrition, more food sold into the market, kids going to school. This was a man with pride in his achievements. Not an ounce of shame, and he was not a “beneficiary” of anything. He was a happy, successful customer. Our goal is to associate with a few hundred thousand more smallholder farmers (every year).



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Posted in: Commentary, Food Security, Zambia  

 

Easy Latrine Wins IDEA Award!

IDEA Award Winning Easy Latrine

Users and schematics for the award-winning IDE Easy Latrine. Photos courtesy Jeff Chapin and IDE Cambodia.

What do a consumer technology product, an ecologically responsible laundry detergent, and a simple design innovation for an age old product have in common? They were all selected as winners of the prestigious Best in Show Award at the 2010 IDEA Awards for international design excellence.

Latrines are a decidedly unsexy topic, more likely to induce uncomfortable giggles than provoke innovative thinking. People in the developed world take access to sanitation for granted. Yet in most of rural Cambodia, lack of adequate sanitation causes more deaths than HIV, malaria and tuberculosis combined. Despite this fact, many villagers view purchasing sanitation equipment as an unnecessary luxury, partly because of the expense and difficulty of installing traditional latrines.

Jeff Chapin, a designer on sabbatical from IDEO worked with our IDE Cambodia team to tackle the problem. The solution? A low-cost sanitation system that villagers could build themselves using cheap, locally available materials. Each latrine costs about $25, and more than 2,500 have already been purchased and installed by villagers.

The award judges appreciated the Easy Latrine’s integration of product design, social strategy, and sustainability. In the end, they decided that excellence in affordable technology deserved equal status with the other two winners, the Slingbox 700U and Method Laundry Detergent with Smartclean Technology™. Judge Anton Andrews, of FrontEDGE Experience Planning for Microsoft Entertainment, said, “We’re choosing all three because it’s a sustainability story. All three tell the same story from different angles. One is cloud computing, the other is behavioral change, and the third is applying design thinking at its best to an extreme problem in another part of the world.”  Industrial Designers Society of America’s Chief Executive Clive Roux explained, “Design works across the spectrum of human needs and issues and can produce excellence at both extremes.”

We couldn’t agree more. Congratulations to Jeff Chapin and the entire IDE Cambodia team on this well-deserved recognition.

Learn more:

2010 IDEA Awards Gallery

Fast Company story

Best in Show judges video at fastcodesign.com

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Posted in: Affordable Technology, Awards and Recognition, Cambodia, Human Centered Design, Water and Sanitation  |  Tags:

 

IDE Wins First Nestlé CSV Prize

IDE Cambodia was awarded the first Nestlé Prize in Creating Shared Value for its Farm Business Advisors program today at an awards ceremony in London. Since its inception in 2005, the FBA program has enabled 60 rural Cambodian entrepreneurs to start small farm advisory businesses, which in turn have helped 4,500 small-scale farm households increase their net income by 27 percent or US $150.

The prize of 500,000 Swiss Francs (about $433,050) will improve the project by recruiting and training an additional 36 advisors, generating approximately US $1.9 million in new income to positively impact 20,000 people in more than 4,000 rural households across Cambodia.

Nestlé Chairman Peter Brabeck-Letmathe, who presented the award to the IDE, said: “We congratulate IDE Cambodia on being the first to be awarded the Prize. The work they do is inspirational. The support and training from IDE ensures that all involved work together to create sustainable farming enterprises.”

Accepting the award, IDE Cambodia Country Director Michael Roberts said, “It is an honor to receive this recognition from Nestlé. The prize will help us further IDE’s mission to create income opportunities for poor rural households. We hope to leverage the Prize to reach more than 75,000 rural Cambodian households in the next few years. On a global scale this is still very small but we think there are big implications in what we are learning.”

The CSV Prize – which received more than 500 applications from 79 countries – was awarded during Nestlé’s Creating Shared Value Forum, an international gathering of leading experts in water, nutrition, rural development, and the role of business in society which took place in London on 27 May. The Prize was created to provide financial support of up to 500,000 Swiss Francs to individuals, NGOs, or small enterprises who offer innovative solutions to nutritional deficiencies, access to clean water, or progress in rural development. The prize money will be disbursed over a three-year period to assist in the scaling-up of the project.

Learn more about IDE’s Farm Business Advisor Program.

Watch Nestlé’s video on the award below.

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Posted in: Affordable Technology, Awards and Recognition, Cambodia, Corporate partnerships, Local Food, News, PRISM, Social Marketing  |  Tags: , , ,

 

Poverty Alleviation Wrong?

A Post from IDE CEO, Al Doerksen…

What’s wrong with poverty alleviation? Well, nothing really, since there are some one billion or more people below someone’s definition of poverty. Without a doubt, poverty is repugnant and abhorrent, just like starvation and hunger is. It invokes a visceral reaction. The trouble with “poverty alleviation talk” is that it sees the world as 1 billion problem cases, and it is our task to (rid ourselves of the associated shame and guilt of this by setting out to) resolutely solve these billion problems. But it is curious that the beauty industry (probably larger than the aid industry) does not go around promoting programs of “ugliness alleviation.” Surely there must be a billion or more of such to be found too! No, the beauty industry responds to their clients’ aspirations of who they would like to be! The beauty industry does not focus (its promotional efforts) on the deficiencies of their clients but rather appeals to their dreams (I have no view on whether these dreams are legitimate or not). Likewise, IDE’s major program was aptly named “Rural Prosperity Initiative,” not “Rural Poverty Initiative.” We did so because we wanted to work on the “hope” side of our clients’ livelihoods, not the problem case orientation. This is more than nuances or mere words. If you are a poor person and I come to you to alleviate your condition, I have immediately turned that relationship into a somewhat paternalistic one. On the other hand, if you are a poor person, and I come to you to offer an opportunity—a partnership which will chase your aspirations for a better life—that is a fundamentally different approach. So we would rather talk about creating (modest opportunities for) prosperity than poverty….and it is so much more gratifying for all concerned, too.

— Al Doerksen, CEO of IDE

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Posted in: Commentary, RPI - Rural Prosperity Initiative, Social Marketing, Twitter  

 

A New Growing Season

At the beginning of growing season 2009, we hosted a program called “Drip Kits for Donors” in which interested donors to IDE received, as a thank you gift, a version of our family nutrition kit which retails for $3-5 in the Asian countries where we work, and is designed to irrigate “kitchen gardens” of around 20 square meters in size. We had a lot of interest in the program here in Colorado and other states, but also from as far away as Mongolia where a Peace Corps volunteer wanted to test drip irrigation on tomatoes at a friend’s greenhouse in Muron, Khovsgul Aimag where she serves as a business advisor. In fact, our Mongolian Peace Corps Volunteer got the last kit we had in stock here in Denver.

It’s clear that we received so much interest in this initiative as a result of what can be fairly termed a snowball effect occurring in vegetable gardening and small-scale urban farming over the last couple seasons here in the developed world.

On a project level, this year we’re hearing from even more individuals and orgs interested in collaborations with us, whether they be small NGOs in African villages working on entrepreneurship education, foundations in Asia promoting best practices in “Bottom of the Pyramid” BOP design, or larger agricultural concerns looking to give back to the developing countries they source from by supporting more sustainable income generation models we at IDE specialize in.

From this desk, I can definitely say that awareness of, and interest in, our work and model has grown exponentially from last year. The emails and phone calls are streaming in.

So, as a small inspiration for the fast-approaching gardening season here in the US, see below for a few photos from last season showing the grassroots nature of the support for our model of development — from the mountains of Colorado to the Mongolian steppe.

IDE donors at Willow Creek Church in suburban Chicago set up an annual exhibit highlighting agricultural work in Africa.

Tim and Mary Taylor's elk proof, IDE drip-irrigated vegetable beds in the Colorado Mountains

Nick Gruber of Produce Denver packs up some harvested crops grown with IDE drip irrigation for his urban CSA.

Produce Denver's James Hale fills an IDE header bag

Produce Denver's James Hale fills an IDE header bag in the front yard of a client who has given over land to their urban CSA.

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Posted in: Affordable Technology, Commentary, Drip Irrigation, Local Food, Social Marketing, Twitter  |  Tags: , , ,

 

Toilets: Business is Booming

ceramic latrine

Photo courtesy Jeff Chapin (wanderingjefe.blogspot.com)

Though most of our projects are focused on the agricultural value chain, even seemingly unrelated projects like our water and sanitation project in Vietnam can create new, sustainable sources of income for poor rural families.

The Dutch organization IRC – International Water and Sanitation Centre tells the story of Thuy Thanh Ky, a 43 year-old mason in Quang Nam Province, Vietnam. Unable to support his family through farming alone, Thuy started a successful business as a toilet mason, helping meet the increased demand for affordable, effective sanitation in rural Vietnam.

It’s interesting to note that Thuy was not initially chosen by his commune to be part of the group trained by IDE’s project. Not to be deterred, he was able to train himself after coming across IDE’s training manual. What a great example of the way IDE projects often spark rural entrepreneurship even outside of those we are able to directly impact within the original project itself.

Learn more at IRC’s website.

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Posted in: Affordable Technology, Human Centered Design, Social Marketing, Twitter, Vietnam, Water and Sanitation  

 

IDE + Gates: 100K+ Served

Check out Dana Goldstein’s interview with Bill Gates over at The Daily Beast. The discussion touches on a number of topics of interest, including  Haiti, companies that are setting a good example in the bonus era, government’s role in meeting social needs, what works in public schools—and a revolutionary “scuba rice” that can help fight poverty. Of course, we’re also extremely pleased that he mentions our affordable irrigation technology work when asked about innovations he’s most excited about! Here’s what he had to say about IDE and the Gates Foundation’s approach to agricultural development:

…Another technology that is meeting with great success is a simple, low-cost treadle pump that enables farmers with limited water supplies to irrigate their crops, utilizing every drop of water effectively. Our grant to International Development Enterprises has allowed more than 100,000 farmers in India to benefit from this technology.

Innovations that are guided by smallholder farmers, adapted to local circumstances, and sustainable for the economy and environment will be necessary to ensure food security in the future. But technology is only one part of the puzzle. Small farmers also need training and resources to grow these enhanced seeds, and access to stable markets that offer them a fair price for their crops. That’s why we invest in each of these areas with our grant-making, to fund improvements across the agricultural value chain.

Our thoughts exactly. What do you think?

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Posted in: Affordable Technology, India, News, RPI - Rural Prosperity Initiative  |  Tags: , ,

 

Securing the Prosperity of Nations

To start IDE’s blog on an inspirational note for 2010, we give you an excerpt below from an analytic essay written by IDE’s founder, Paul Polak along with Peggy Reid and Amy Schefer for the forthcoming special edition of Innovations Journal, “Tech4Society: A Celebration of Ashoka-Lemelson Fellows” to accompany a live conference in Hyderabad, India next month.

It seems self-evident that we should care about helping 2.4 billion people raise themselves out of poverty. But really, why should we? Most of us working in the field of development fall into that fortunate few: the richest 10 percent of people in the world. Is it altruism alone that motivates us to care about the fates of billions of individuals whose lives we know relatively little about? For some of us, perhaps. But for most, recent history has made it painfully evident that the fates of all nations are connected. As economic institutions and markets have become ever more globally linked, the peace and security of our nation and of all nations are inextricably interwoven. And the widening gaps between the “haves”and the “have nots” are not simply morally questionable—they also lead to greater violence and instability and further economic stagnation. As President Barack Obama cautioned the world in his Nobel Peace Prize speech in Oslo, Norway,“Security does not exist where human beings do not have access to enough food, or clean water, or the medicine they need to survive.”

As we slowly recover from the worst economic downturn in nearly a century, we would be wise not to ignore the spectacular opportunities to create jobs and profits and to spur more rapid economic growth by giving birth to dozens of Henry Ford sized new markets that serve 90 percent of the world’s customers. By investing in income-generating enterprises that provide access to basic human needs, we are investing not only in prosperity but also in education, health, and greater global security.

The strategies to get there are surprisingly simple. We need to start by recognizing the enormous market opportunity to create products and services that 90 percent of the world will pay for instead of limiting ourselves to 10 percent of the world’s customers. We need to start treating the poorest of the poor as customers, not as charity cases. We need to listen to those customers to understand their biggest, most pressing needs and build simple, affordable solutions; ones that can be easily maintained and which create profitable businesses for local entrepreneurs. And we need to do so by relying on business models that offer attractive profits to companies and commercial rates of return to investors. Most importantly, we need to galvanize and embrace the self-interest and enterprising spirit inherent in all of us—companies, investors, and poor people.

The most effective way to reach the world’s poorest people and to give them the chance to generate wealth and lift themselves out of poverty is to energize market forces, those same forces that have fueled enormous wealth creation in developed nations for generations.

The time to begin is now.

– Paul Polak, Peggy Reid, and Amy Schefer

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Posted in: Affordable Technology, Commentary, Corporate partnerships, Food Security, News, Publications, Twitter  |  Tags: , , , ,

 

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