Ebebe, a farmer participating in the apple growing project

British fruit drink company innocent drinks (through its innocent foundation) works with organizations in the countries where its fruit is sourced in order to create sustainable futures for impoverished rural families. IDE-UK and innocent have partnered on a project that helps small farmers in Ethiopia start to grow apples which can be sold at market to generate additional income.  So far, the project has helped 226 farmers get started in the apple business; it’s a great example of IDE’s method in action. Read more about it at innocent drinks’ blog.